Ok I get it, it’s Medicare. But we pitched this idea thinking they were going to do another spot with happy old people doing happy old people things. Glad we were wrong.
Rather than listing off all the luxurious details of Flexjet’s new aircraft, we composed an original song and compared each of those pieces to the instruments in a jazz band. Each detail on its own is great, but are even more amazing when played together.
Selling private jets is really hard, because the Bill Gateses of the world can pretty much buy anything. So, to relaunch the Flexjet brand, we created films that paired the feeling aboard the aircraft with something they can’t buy: experiences.
After producing the TV spot, I got the chance to re-do all of Flexjet's product photography. This originally sounded lame, but then we hired super luxury car photographer Peter Dawson and it was rad.
The Nokia Lumia's camera is so good, you'll see things you never knew existed—like mystical creatures. So we took a yeti to the Burton Open and weirded people out.
At the event, we challenged people to spot the Nokia Yeti on the slopes and tweet about it using #NokiaShreds. Those who did got some rad prizes. And a photo with a yeti.
For the holidays, Nokia wanted to tout their Lumia 1020 with its 41-megapixel camera. To show off this awesome imaging quality, we created Oh, Snaps! a digital holiday card maker thing that leveraged awkward, campy and internetty holiday imagery that we captured on the Nokia phone. People could customize images and messages and share their version of a real holiday card on Facebook, Twitter or print it out and mail it the old fashioned way.
We brought personality back to the DeMarini brand to get kids to spend some of their lunch money on bats. We gave each bat its own voice, and visually put DeMarini’s crazy technology up front, lifting sales by 13% in a single season.
Ever wondered what your tweet sounds like in the words of Charles Dickens? Maybe not but that’s cool. Dickens Translator turns your message into a 140-character holiday tale so you can tweet out Dickensian gibberish to everyone during the holidays.
Some trippy illustrations for SPY Optics' See Happy campaign.