Art Director
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American Express "Art Forms Change"

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Art Forms Change

Art is super important. It creates jobs, lifts up economies and even transforms healthcare. But to the current administration it is seen as a frivolous investment that should be defunded. Which is lame. So, in a bid to shed light on the importance the arts have on society and to generate funding for it, we created a campaign for Amex to show people just how important it is. In the end, we raised more money than anticipated and even inspired Pharrell to write a song for it.

Illustrators: Jess Andrews and Gary Lim

 
 
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Everything we did drove people to our donation hub, letting you donate your Amex rewards points towards art charities.

 
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We also partnered with Departures Magazine, creating an issue 100% dedicated to the importance of the arts and how to donate to them, which was guest edited by Pharrell Williams.

 
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Then Pharrell wrote a song, saying he had an Amex yellow card and people kind of lost it.

 
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