Flexjet "Be Transported"
Selling private jets is really hard, because the Bill Gateses of the world can pretty much buy anything. So, to relaunch the Flexjet brand, we created films that paired the feeling aboard the aircraft with something they can’t buy: experiences.
After producing the TV spot, I got the chance to re-do all of Flexjet's product photography. This originally sounded lame, but then we hired super luxury car photographer Peter Dawson and it was rad.
Director: Emil Kahr