There's More to Emma
This is a story about a badass girl who karate chops bricks, straps old ghettoblasters to bikes, makes Rube Goldberg machines and buys new stuff on eBay.
Director: Lena Beug
We also wrote 5 different endings to the spot that worked across different retail promotions, one of which ended with this. Then we shot showed it to the clients and had a conversation that ended with "we approved this?". But then eBay almost sold out of Asus laptops after we aired the spot and everyone was cool.