The ‘Oh Snaps’ Holiday Card Generator

For the holidays, Nokia wanted to tout their Lumia 1020 with its 41-megapixel camera. To show off this awesome imaging quality, we created Oh, Snaps! a digital holiday card maker thing that leveraged awkward, campy and internetty holiday imagery that we captured on the Nokia phone. People could customize images and messages and share their version of a real holiday card on Facebook, Twitter or print it out and mail it the old fashioned way.

To make everything look authentic, we shot the campaign on the Nokia Lumia phone.

Photographer: Timothy Archibald