We brought personality back to the DeMarini brand to get kids to spend some of their lunch money on bats. We gave each bat its own voice, and visually put DeMarini’s crazy technology up front, lifting sales by 13% in a single season.
Photographer: Christopher Wilson
Over the course of the multi-year campaign, we made a boatload of ads, all with headlines built from scratch. So, I created a custom, fully functioning typeface that anyone from the agency to client’s internal design group could use.